Professional name:Product Design
4-yearundergraduate program in arts
Bachelor of Arts
The Product Design major is a national characteristicmajor, a national first-class undergraduate major construction site, and aneducational highland in Shanghai. This major adheres to the teaching philosophyof interdisciplinary and collaborative innovation. While cultivating students'comprehensive design ability for modern products, it focuses on the design andresearch and development of transportation vehicles and their derivativeproducts. With the educational philosophy of "combining art and industry,integrating production and education", it highlights the application ofteaching methods, emphasizes the combination of classroom teaching and marketthemed projects, cultivates students' ability to use system design thinking,design innovation methods, and intelligent new technologies to solvesustainable product design problems, and cultivates high-quality appliedproduct design talents with outstanding innovative thinking and creativity.
Product design, derivative product design oftransportation vehicles, creative design of high-end aviation equipment,product improvement design, AI assisted product development and design, servicedesign, product&information design, artificial intelligence, conceptualdesign, design management, form composition, functional composition, graphicdesign software, product design expression techniques, design graphics,materials and processes, world modern design history, innovative designthinking, computer-aided CAD, computer-aided 3D design, design psychology,ergonomics, product market research and analysis, brand and marketing, productmodels and production methods, design principles, product design programs andmethods, product structure design, etc.
The employment rate ofgraduates in this major is 100% per session, and the degree of suitability forwork in this major is 86%. Graduates have a job satisfaction rate of 99.45%, andemployers have a satisfaction rate of 98.25% for graduates in their respectivemajors. Can engage in related work such as industrial design, product design,transportation vehicle design, and derivative product design.
Professional name:Visual Communication Design
4-yearundergraduate program in arts
Bachelor of Arts
In terms of training philosophy, this major integratesinterdisciplinary knowledge and integrates the industry university researchtalent training model with the "social design" concept of servingsocial issues. In terms of training content, guided by the construction ofClass IV peak disciplines in Shanghai's design studies, we focus on G60 urbanand rural innovation and sustainable design, and build a curriculum systemguided by social services and needs, and based on industry mentors entering theclassroom. This "diversified" curriculum system integrates visualcommunication, digital technology, and media integration knowledge, allowingstudents to participate in more brand, packaging, and generative AIGC assistedvisual information design projects, and practice talent cultivation conceptsthrough professional practice. In terms of training methods, this majoremphasizes the interdisciplinary nature of the curriculum system and adheres tothe educational policy of "combining arts and engineering, and integratingindustry and education". Through workshops or communication andcooperation with communities and enterprises, students are encouraged toparticipate in more social service design, be exposed to different socialissues, and have the ability to effectively solve practical problems between"people, society, and services". On the cultivation path,project-based teaching and a dual mentor teaching model that integratesteaching mentors and enterprise mentors are adopted to comprehensively enhancestudents' design and practical abilities.
Dynamic visual design, AI and poster design, packagingdesign, cultural and creative product design, multidimensional design andplanning, commercial illustration system design, creative thinking and designimplementation, layout design, font design, graphic creativity, brand image andvisual system, packaging container modeling design, spatial guidance design,regional culture and creativity, screen printing, advertising photographyfoundation, book binding design, graphic design software PS&AI, graphicdesign software ID, dynamic design software AE, 3D design software C4D, Chineseand Western art history, design psychology, etc.
Can engage in visualcommunication design, research, and management in the field of visualcommunication design, enterprises, and institutions, and can open a personalstudio or continue further education.
Major Name: Art andTechnology
4-yearundergraduate program in arts
Bachelor of Arts
This major is anational characteristic major, a first-class undergraduate major constructionsite in Shanghai, and a highland of undergraduate education in Shanghai. Theprofession adheres to the integration with international related majors,closely follows the talent needs of the creative industry and exhibitiondisplay industry, takes digital display design as its professional feature, andaims to cultivate exhibition design professionals who integrate artisticaesthetics and scientific spirit to adapt to the digital age. By systematicallystudying the professional knowledge of art and technology, mastering the designfoundation, design thinking, design methods, design skills, communication andmanagement abilities of the profession, being able to engage in research anddevelopment, education, practice and other work in the fields of art andtechnology and related design, possessing independent entrepreneurial ability,and being able to adapt to and serve the high-level and composite designbackbone needed for the modernization construction of China's main culture.
Design psychology, ergonomics, materialsand construction technology, graphic composition, color composition, spatialform composition, design drawing, exhibition planning, design cost and valueevaluation, model making experiments, computer-aided design CAD, computer-aideddesign SKP, open source software applications, graphic design software, worldmodern design history, exhibition design programs and methods, expressiontechniques, exhibition lighting system design, creative thinking and designimplementation, exhibition interaction design, exhibition device design,exhibition information design, brand exhibition design, exhibition design,digital exhibition design, theme hall exhibition design, portfolio design andinstruction manual writing guidance, PLC technology and exhibition, festivaletiquette exhibition design, cultural and tourism space exhibition design,exhibition project implementation and management, event planning andorganization experiments In depth research and design practice of sensors,computer-aided design Dialux, booth construction experiments, and designbidding document writing.
National Convention and Exhibition Center,exhibition and display companies, environmental planning, design companies,advertising companies, event planning and planning companies, entertainmentinteractive experience and cultural and creative industry related enterprisesand institutions, scientific research institutions, etc.
Professional name:Environmental Design
4-yearundergraduate program in arts
Bachelor of Arts
In terms of philosophy, this major ischaracterized by integrating interdisciplinary knowledge into the industryuniversity research talent training system based on social design concepts. Interms of content, with the support and guidance of Class IV peak disciplines inShanghai's design studies, we focus on innovation and sustainable design inurban and rural areas around G60, and construct a 15 minute community livingcircle design with interior design, facility design, landscape design, and renewaldesign as the entry points. This provides students with the opportunity toparticipate in more social and living space design, and practice the concept ofpeople's cities through spatial environment design. In terms of methodology,this major emphasizes the interdisciplinary nature of the curriculum system andadheres to the educational policy of "combining arts and engineering, andintegrating industry and education", enabling students to have the abilityto integrate innovation and engineering practice, and effectively solvepractical problems between "people, society, and environment" withsystematic thinking, international perspective, and professional knowledge andability system. On the path, in the context of urban-rural integrationdevelopment, combined with the cutting-edge technology of generative artificialintelligence, promoting urban-rural integration development through differentlevels and dimensions of human settlement environment design, taking theenvironmental needs of people and society as the service orientation, adoptingproject-based teaching and a dual mentor teaching mode integrating professionaland enterprise mentors, comprehensively enhancing students' design applicationand design practice abilities.
Courses includespatial form composition, ergonomics, surveying and mapping, expressiontechniques, history of Chinese and foreign architecture and landscaping,spatial analysis and model making, material and process budgeting,environmental research and effect expression, environmental lighting design,interior design (whole house customized home design), social innovation designand public art, sustainable design of urban and rural environment, smartlandscape space design, plant landscape design, preliminary landscape design,AI assisted environmental design, project integration design, etc.
Graduates of thismajor can work in planning and architecture institutes, landscape planninginstitutes, environmental design agencies, interior design companies, landscapeplanning companies, soft decoration and accessories companies, etc.
Professional name:Digital Media Art
4-yearundergraduate program in arts
Bachelor of Arts
Theprofessional features include digital film and television post productiondesign and interactive media design, reflecting the deep integration of scienceand art, practicing socialist core values, and adapting to the development ofthe digital age and information society. The profession is based on digitalmedia art design methods, using digital media as a means of expression anddynamic visual language for creativity. Emphasis should be placed oncultivating the ability to integrate sound and image, combining with thespatial environment and utilizing the latest achievements of new media tocomplete the conceptual planning, post design deepening, and production ofdigital film and television works; Complete the design of interactive media. Tocultivate talents who can undertake post production design, interactive mediadesign, and other related work in the industry.
Courses include digital image creation, UIdesign, interactive art design, post production special effects creation,non-linear editing software application, digital image technology foundation,and film and television sound art.
Graduates of this major can work intelevision stations, media organizations, film and television companies, newsand publishing industries, digital film and television production companies,advertising companies, animation companies, universities, and other enterprisesand institutions' film and television program production centers, engaging indigital media publishing, digital film and television program planning andcreation, digital film and television special effects production and synthesis,film and television advertising, opening design and production, and film andtelevision program packaging.
Professional name: IndustrialDesign
4-year undergraduate program
Bachelor of Engineering
This major is guided by the socialist corevalues, closely integrated with the development needs of the industrial designindustry, and cultivates patriotic and dedicated professionals with goodcultural literacy and social responsibility. They master the basic theory,professional knowledge, innovative thinking, design expression, communicationand management skills of industrial design, and are engineeringapplication-oriented talents with interdisciplinary and industry universityintegration characteristics. The major is divided into three specific trainingdirections: vehicle design direction, smart commercial kitchen systemengineering direction, and smart home design direction.
The direction of transportation vehicledesign is based on the excellent engineering construction of the school, andintegrates with professional resources such as mechanical, electronic andelectrical, automotive engineering, rail transit, aviation, etc. With thepositioning of "combining art and industry, integrating production andeducation", we focus on the design of transportation vehicle shapes,digital cockpit designs, high-end aviation equipment designs, and relatedintelligent sustainable product designs. We emphasize the application ofteaching methods, combine classroom teaching with market themed projects,cultivate students' comprehensive design abilities to solve transportationvehicle products using design innovation methods, intelligent new technologies,etc., and cultivate industrial design professionals with high innovativethinking and creativity.
The direction of SmartCommercial Kitchen System Engineering is a demonstration major for schoolindustry academia cooperation, focusing on the design and research anddevelopment of smart commercial kitchen systems. In combination with therequirements of the school's new engineering major construction, it integratesrelevant disciplines such as machinery, materials, and design, highlightsapplied teaching, focuses on the combination of classroom teaching and marketspecial projects, cultivates students' familiarity with the development andneeds of domestic and foreign kitchen markets, possesses systematic intelligentcommercial kitchen design capabilities including product design, interiordesign, construction technology, industry standards, etc., and cultivates theminto composite and application-oriented industrial design professionals.
The direction of smarthome design focuses on the design and development of smart home environmentsand facilities under the background of the Internet of Things. It integratesrelevant disciplines such as mechanics, electronics, materials, and design,highlights applied teaching, emphasizes the combination of classroom teachingand market themed projects, cultivates students' familiarity with thedevelopment and market demand of the smart home industry, and possessessystematic smart home design abilities including product design, interiordesign, exhibition design, construction technology, etc., cultivating them intocomposite and application-oriented industrial design professionals.
Vehicle designdirection: Vehicle styling design, Vehicle digital cockpit design, AI assistedproduct development and design, Product CMF design, Product improvement design,Service design, Automotive marketing practice, Automotive consumer psychology,etc.
Intelligent commercialkitchen system engineering direction: Product CMF design, AI assisted productdevelopment and design, intelligent kitchen design, commercial kitchen interiordesign, intelligent kitchen networking system design, intelligent commercialkitchen construction and management, service design, food packaging design,intelligent commercial electronic technology, etc.
Smart Home DesignDirection: Product CMF Design, AI Assisted Product Development and Design,Product Improvement Design, Smart Home Product Design, Furniture Design,Interior Design, Decorative Materials and Construction, Home Exhibition Design,Interior Aesthetics Design, Home Service Design, Decoration Budgeting,Furniture Design Management, etc.
The employment rate ofthis major has consistently remained at 100% over the years. The employmentunits are mainly state-owned enterprises, foreign-funded enterprises, publicinstitutions, small and medium-sized enterprises, and other enterprises, mainlyengaged in industries related to design, culture, education, etc., with aconsistency of 86% with the major studied.
Professional name:Photography
4-yearundergraduate program in arts
Bachelor of Arts
From film to digital, from classical to AI, weemphasize the cultivation of versatile applied talents with profound artisticcultivation and exquisite photography skills. We pay attention to the closecombination of theory and practice, and deeply explore the connotation andextension of photography art. The course focuses on practical photography andfilm production fields such as commercial advertising, portrait, and newsreporting, cultivating practical abilities and innovative spirit. Leveragingthe complete industrial structure advantages of Shanghai and the Yangtze RiverDelta region, it advocates talent serving society, deepening the development ofthe "industry education integration" feature, participating invarious practical activities and photography projects, and enhancing employmentcompetitiveness. The integration of teaching and competition promotes theimprovement of students' artistic creation ability. Continuously developingSino Japanese international exchange programs, conducting academic exchanges tocultivate students' international perspectives.
Black and white darkroom, color darkroom, digitalphotography experiment, photography history, introduction to photography art,analysis of photography language, television shooting, report photography,portrait photography creation experiment, creative advertising photographyexperiment, visual creative expression, photography expression, classicalphotography craft experiment, urban image recording, film and television shortfilm production and other courses.
News media, advertising companies, corporatepropaganda departments, image production companies, film and television mediaenterprises, audio-visual publishing enterprises, photography manufacturers,independent photography studios, as well as photography, art educationindustries, and independent entrepreneurship.
Major Name:Advertising Studies
4-yearundergraduate program
Bachelor of Arts
This major features "DigitalMarketing Communication Planning and Creativity" and is a schoolenterprise cooperation unit of SMG Oriental Broadcasting Center. This major isguided by the practical needs of the modern advertising industry, focusing onthe integration of digital advertising and new media marketing communicationbusiness. Based on the knowledge system of brand integration communication, itfocuses on cultivating core business abilities such as digital marketingcommunication planning, brand digital marketing promotion strategies, digitaladvertising creativity, multimedia advertising copywriting, digital mediaprogrammatic purchasing, and digital advertising effect evaluation. At the sametime, relying on the resource advantages of the design discipline of the Schoolof Art and Design, it strengthens various digital advertising creative designand production capabilities, and cultivates composite and application-orientedprofessionals who can adapt to the needs of modern advertising industryintegration marketing communication, especially digital advertising business.Students in this major will learn basic theoretical knowledge ininterdisciplinary fields such as communication, marketing, sociology,psychology, and audio-visual communication. They will also receive professionaltraining in scientific research methods, strategic analysis skills, creativethinking patterns, and business collaboration awareness. They will becomehigh-level composite and applied advertising talents with abilities in marketanalysis, consumer behavior analysis, planning, advertising creativity, mediastrategy formulation and implementation.
Introduction to Communication, Marketing, Sociology,Advertising, Chinese and Foreign Advertising History, Advertising Regulations,Advertising Psychology and Consumer Behavior, Advertising Research and DataCollection, Advertising Planning, Advertising Creativity, Advertising MediaStrategy and Planning, Full Media Copywriting, Advertising Operations andManagement, Advertising Effectiveness Evaluation, Digital Advertising Theoryand Technology, Digital Marketing Communication and Operations, Digital ContentProduction and Communication, Community Operations, Mobile InteractiveAdvertising Design, Digital Audio Advertising Production, Digital VideoAdvertising Creation, Public Relations, Integrated Marketing Communication,Effective Promotion, Art Design Fundamentals, Graphic Design Software, GraphicAdvertising Design, Nonlinear Editing Software Application, AdvertisingPhotography Fundamentals, Marketing Research and Statistical AnalysisInternship, Broadcast Advertising Production Special Internship, SpecialPlanning Internship Theoretical courses and practical teaching activities suchas new media advertising production internship, AI assisted virtual advertisingdesign, and new media advertising project operation internship.
Graduates of thismajor can work in various types of media advertising departments, advertisingcompanies, market research and information consulting companies, cultural andcreative industry related institutions, and other enterprises and institutions,especially in the digital marketing industry, to engage in digital marketingcommunication planning and operation, digital advertising creative design andproduction, marketing research and market research, media planning andpurchasing, brand integration marketing promotion and other related work.
