In my previous post about my AdBrite experience, I shared my frustrations about the lack of the fraudulent clicks protection in AdBrite’s advertisement network.

Recently, after almost a week after the accident, I’ve got an official response from AdBrite.

Thank you for calling in and for your patience. AdBrite utilizes industry standard click review system which includes both automated and manual review. Part of our review system will eliminate clicks that appear to be suspicious and removed them from billing.

I went into my account, and I saw that all the clicks with zero impressions disappear, however, the total I owe after the campaign remains the same… Quite strange.

So, I checked the “legitimate” clicks’ publishers and I found out that most of them are still fraudulent - they all have a link to a web-site that does not host AdBrite ads, or points to a web-site that belongs to a government entity (they dont run any ads that’s for sure) like city of Oklahoma…

So, if you are running a CPC Text campaign with AdBrite, make sure you do the following:

• Do not automatically accept new publishers (that’s an option when you are creating a campaign)
• Before accepting a publisher, visit their website and check if they run the AdBrite ads and those are visible
• Check if you have clicks with zero impressions (big red flag for you!)
• Contact AdBrite and tell them to remove fraudulent clicks

Update: AdBrite just removed the history of my test campaign, so I cannot even re-check it… It’s getting interesting… That was my mistake - it’s available if I select greater date range for the history - default is last 7 days; I wish they could show a grand total amount, otherwise it causes the confusion, and may lead to wrong conclusions. I was a little bit too harsh to accuse them in conspiracy , my apologies.

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